5 Content Marketing Trends to Consider in 2022
- Nira Edge
- March 28, 2022
- Blog, Digital Marketing, Graphics Design, Marketing Tips, Video Marketing
- Content marketing, Creative, Digital
- 0 Comments
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Too many of us are already reevaluating our content marketing plans in search of the next great thing in 2022, before the year has even begun. Every expert in the field of content marketing has a different prediction for the biggest trend that will emerge in 2022 because the industry is constantly evolving.
Keep an eye on the developments that will keep you and your business top-of-mind the next time your followers need your product or service rather than following trends that won’t last. We’ve put in the effort to find the trends that will enable you to make significant moves before they become popular.
- User-Generated Content
An authentic post from one of our favourite content creators is the best review because 59% of us use social media to acquire ideas for our next purchases. According to study by Bain & Company, the growth of user-generated content is probably going to continue well into 2022.
Think outside the box for easy ways for your followers to become involved in your content marketing campaign. From uploading a picture with a brand hashtag to entering a contest, there are lots of ways to get people talking about your brand.
Follow social media trending topics to generate ideas that will complement your current products or a new launch. Find out how your clients are already producing content that is relevant to your brand.
- Dominance of video and visuals
While written and audio information still plays a vital role in sound content marketing, visual and video content is currently in high demand. The dominance of visual material will likely continue as it becomes increasingly common to write “2022.” Nothing as consumers makes us happier than viewing something since it allows our minds a break from continual reading and pondering.
Don’t dismiss visual media’s old standbys. To keep your audience interested, keep your brand pictures, infographics, videos, and vlogs updated and consistent. One rapidly expanding sector you should consider expanding into is the magnificent world of live-streaming, which allows you to reach your audience so personally that it boosts brand loyalty and engagement significantly.
- Personalization
The time to become close to your audience is in 2022. There are more strategies than ever for interacting with each follower separately. Everyone who follows you has a special and uplifting brand story to tell, which encourages fervent word-of-mouth promotion.
Dynamic content is necessary for personalisation and connecting with your audience on their terms. This kind of material will change to reflect user actions or preferences. Dynamic content can be very effective in turning followers into buyers when utilised judiciously.
- Focusing on Your Most Important KPIs
The process of choosing which KPIs to concentrate your efforts on can easily become overwhelming. In the past, both marketers and content producers have placed high importance on search engine positioning. Even if your content is highly ranked, it doesn’t necessarily guarantee that it is generating sales for your company.
Which KPIs then result in conversions? According to Pardot, great KPIs that may be used to gauge the effectiveness of your content include unique page views, downloads, time spent on the page, conversion rates, and the number of leads created. Make sure to concentrate your efforts on subjects that receive frequent searches but insufficient feedback. Questions like “How do you perform a competitive analysis?” and “How can I turn a blog post into a video?” are a couple of examples of this.
You can better focus your creativity and budget on content marketing strategies that support your business goals by monitoring these figures and comparing them both month over month and year over year .
- How the Trends Come Together
You’ll note that the majority of these trends have one thing in common: they all advocate that content marketing move away from a sales-focused mindset and consider content from a sincere human-interest perspective. How does your material help your audience? How can you make it compelling enough for them to want to tell their friends and family about it? How can you make it entertaining? How can you make it important to their lives?
For the remainder of 2022, you’ll be one step ahead of the curve once you stand back and approach your content from the perspective of your audience.
Contact us so that we may work together to develop effective Content marketing strategies that can quickly increase your sales.
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